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Payless Proved Branding Is Everything #entrepreneur #perception #branding #success
This experimenf showed that perception can be more powerful than price. 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The ...
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