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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Driven by digital boom, Indian ad industry poised to hit Rs 1.2 ...
Jun 25, 2024 · Continuing on its growth trajectory, the Indian advertising industry is likely to go from Rs 1.1 trillion ($13.1 billion) in 2023 to Rs 1.2 trillion ($14.6 billion) in 2024, which is 50% higher than the pre-pandemic period.
AI in ads: Boosting brands or breaking trust?
Oct 29, 2024 · In 2021, Cadbury ran a Diwali campaign that used AI in a strikingly original way to support local Indian businesses hit hard by COVID-19. Using deepfake technology, they created a digital Shah Rukh Khan to deliver hyper-local, geo-targeted messages.
Canva paints a bigger picture for India
Jul 11, 2024 · Sliding up AI’s learning curve . In a recent Canva survey of over 4,000 marketing and creative professionals, 69% of respondents indicated there are too many AI tools. 65% felt overwhelmed by the learning curve, and concerns about data privacy were prevalent with customer data (76%), company data (75%), and personal data (74%).
Colgate and Ogilvy on cracking the snacking code in toothpaste ...
Oct 29, 2024 · Colgate Palmolive India’s marketing director for the toothpaste category, Anaswar Rajagopal, pointed out, “The data shows us that in India, snacking culture is only getting stronger, and so is the need for consumers to understand the impact of it on dental health.”
McCann Worldgroup bags India’s first gold this year at Cannes 2024
McCann Worldgroup bagged India's first gold metal of the year at Cannes Lions 2024 in the 'Health and wellness' category. It won it for the 'Fit My Feet' campaign that it crafted for Buckaroo Footwear.
Mondelez India gears up to take a big bite out of the premium …
Oct 23, 2024 · Mondelez India gears up to take a big bite out of the premium gifting market. The confectionery brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for …
Campaign India Film Crest Awards 2024: Shortlists and jury …
May 2, 2024 · The shortlists and jury for the second edition of the Campaign India Film Crest Awards (CIFCA) have been announced.. These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023, and February 28, 2024.
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in …
Jul 25, 2024 · Parle and Britannia have emerged as the most chosen in-home and out-of-home fast-moving consumer goods (FMCG) brands in the nation, according to the latest Kantar Brand Footprint India 2024 report, . The research, conducted on over 445 FMCG brands based on Consumer Reach Points (CRP), places Parle at the top spot as the most chosen in-home FMCG brand for the 12th consecutive year with a CRP ...