Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, ...

Warner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

First, it was HBO Max. Then, it was simply “Max.” (Drop the “HBO.” It’s cleaner.) But now, once again, the Warner Bros.-owned streaming service will go by “HBO Max.” Make up your mind, Zaslav!

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier ...

Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago ...

The Obamas are teaming up with Larry David to produce a six-episode sketch comedy series on HBO to mark the country’s 250th ...