Como 1907, the ambitious Serie A club on and off the pitch, is making a big push into the US market through a tie-up with ...

National Hockey League team Minnesota Wild has announced a new 14-year arena naming rights sponsorship with local casino ...

Record audiences are flocking to the Fifa Club World Cup coverage of free-to-air broadcasters in Brazil and Argentina, South ...

Microsoft has been confirmed as the new ‘official cloud and AI partner’ of the Premier League, taking the place of its ...

The Austrian Bundesliga (ÖFBL) has stressed that domestic broadcast rights awards to public broadcaster ORF and Sportradar ...

Alexandra Armas is to step down as chief executive of the Ladies European Tour (LET) after more than five years in the role ...

Online brokerage firm Robinhood has signed its first sports sponsorship deal outside of the United States, putting its logo ...

The UCI has conceded it will make a financial loss in 2025 after agreeing to receive a smaller-than-usual hosting fee for its ...

Financial services company Novuna will be the first commercial brand to appear on the kit of Great Britian and Northern Ireland’s athletics teams as part of a wide ranging sponsorship agreement ...

Aston Villa is set to follow fellow Premier League club Chelsea by selling its women’s team to raise funds, taking advantage ...

How cricket in Brazil went from a merry band of expats to a nationwide social development and sporting success ...

MotoGP has struck a regional sponsorship agreement with cryptocurrency exchange and Web3 company Bitget, marking its first ...