West Ham United has shunned a kit supply option with Castore in order to sign a long-term contract with New Balance from the ...

Paris Saint-Germain has appointed experienced industry executive Richard Heaselgrave as chief revenue officer in the latest ...

A recent SportBusiness panel at the SPORTEL Miami conference focused on the growing influence of European football leagues in ...

DAZN and the French Professional Football League (LFP) have ended their legal dispute and reached agreement over scheduled ...

The BBC will continue to show live coverage of The Hundred as part of an extended rights deal with the ECB, although the new ...

Fubo narrowed its losses in the first quarter compared to the same period last year, though its North American subscriber ...

Liberty Mutual Insurance has acquired the main front-of-jersey branding rights to reigning WNBA champion New York Liberty.

The NBA has become the latest major league to express concerns over the expansion of sports predictions markets, urging ...

Dubai Sports has acquired Dutch Eredivisie rights in the Middle East and North Africa (Mena) in a rare example of a European ...

McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, ...

Financial marketplace Nasdaq is looking to leverage the B2B opportunities provided by the Formula 1 industry via a ...

New Zealand Rugby (NZR) is lining up Toyota as a new sponsor replacing Ineos after the chemicals brand walked away ...