Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

O desafio da medição do ROI do funil completo é real, reconheceu Holdaway. Como uma marca de notícias, ela diz que o The Independent está muito envolvido com podcasting, vídeo, digital e social, mas ...

A NYE, os Globos de Ouro e os dramas com roteiro também elevam a audiência das transmissões. Netflix alcança um novo recorde de plataforma, impulsionado por 9 bilhões de minutos de exibição de "Squid ...