Marketing Week47m
John Lewis overtakes Aldi as people’s favourite Christmas ad, data suggests
After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.
Marketing Week9h
Why Diageo has created a Luxury Group to go after ‘big growth opportunity’
The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing ...
Marketing Week8h
Could beauty be the key to TikTok’s live shopping venture?
TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...
Marketing Week22h
Level of disability representation in this year’s Christmas ads ‘shameful’, says advocacy group
Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...