TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...

The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing ...

Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...

Reframing marketing as the customer division will help Gousto grow, says new chief customer officer Murray Lambell.

Fast-food chain Wingstop UK has appointed its first-ever chief marketing officer as the business looks to fuel its “next era ...

Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

The report from the Competition and Markets Authority (CMA) suggested supermarkets “could do more” to broaden access to ...

The beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search ...

In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss building innovation-oriented teams and ...

As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The first part of the mystery has so far garnered 150 million views across channels, making it Waitrose’s “biggest ever ...