In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the ...

Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution ...

DAIVID’s Creative Data Feed API, which can be easily integrated into RMNs and ad platforms, injects real-time creative ...

This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we ...

Today’s professionals are not only travelling; they are also returning to city-centre offices in large numbers and with greater frequency, providing greater opportunities for brands to reach this ...

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help ...

This partnership is a significant milestone in Pentaleap’s ongoing mission to democratize retail media and solve the fragmentation problem that has hindered the industry’s growth. By connecting demand ...

This year’s report reveals notable improvements in global media quality, with declines in brand suitability violations and ...

Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads.

Axeptio, a global leader in consent management solutions, has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This ...

In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering ...

Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...