India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

Articles written by Abhishek Jain ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...

As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s ...