Picture this: French Ambassador Thierry Mathou, mid-Diwali shopping frenzy, standing at a famous Delhi sweet shop. But instead of fumbling for cash or cards, he whips out his phone and zips through ...
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...
Articles written by Girish Narayandass ...
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As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they ...
The move was unveiled just a day after IPG sold its design and technology company, Huge, to AEA Investors.
Blissclub, an Indian activewear brand designed specifically for Indian women to celebrate their movements has launched ...
Nexus Select Trust REIT launched a 3D cuboid anamorphic screen at Nexus Seawoods, its mall in Navi Mumbai, yesterday. Named ...
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Articles written by Kedarswamy Ravangave ...
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In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge ...