This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its ...
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...
Articles written by Natasha Kharadi ...
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it ...
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...
The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...
Launch of Campaign Germany follows Canadian expansion earlier this year. Contact Customer Support at ...
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...
Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...
This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that ...