Rajeev Lochan opines.

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

Hong Kong—a city where those in the know already accept that it's a little bit bonkers. Frenetic, edgy, chaotic, intoxicating ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the ...

Articles written by Huitzilli Oronia ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.