Welcome back to the #5 edition of MarTech+ newsletter. This we explores the evolution of loyalty from brand perks to ...

Apple is considering acquiring the Formula 1 broadcast rights in the United States. The iPhone maker is challenging ESPN for ...

Martequity: According to the IBM CMO Study 2025, CMOs estimate that achieving alignment across marketing, sales and ...

Meta Platforms has acquired a nearly 3% stake in EssilorLuxottica, signaling a strategic move to enhance its AI-powered ...

The FTC is urging Amazon and Walmart to crack down on third-party sellers making false 'Made in USA' claims. Warning letters ...

A U.S. appeals court halted an FTC rule mandating businesses to simplify subscription cancellations, deeming the agency's ...

Shein, the China-founded fast-fashion retailer, has reportedly filed for an IPO in Hong Kong. This move aims to expedite the ...

TBWA\India has appointed Abhishek Chaturvedi as executive vice president and branch head in Gurgaon. He will lead the ...

Marketing has drastically evolved in recent years, introducing new terminologies that require clarification. Account-Based ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

The Oregon job reduction will hit facilities in Aloha and Hillsboro starting on July 15, Intel said in a regulatory filing.

White House Press Secretary Karoline Leavitt denounced the purported change as a "hostile and political act" before Amazon ...