Two of Colorado’s biggest names are participating in a new NIL campaign. Offensive lineman Jordan Seaton and quarterback ...

For recruits with their eyes on the future, the choice is clear. The short-term allure of NIL is tempting, but the long-term ...

Utah, and other schools across the country, can now pay players up to a combined $20.5 million per year — and Ute athletic ...

Some doubted Clemson could keep up in college football’s new era — top recruits say the program’s approach is exactly why ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

CHARLOTTE, N.C. — Charlotte star basketball player Bryce Slay has signed a Name, Image, Likeness (NIL) endorsement deal with ...

Colorado football freshman QB Julian Lewis will turn to new energy ahead of 2025. Details emerge on his newest NIL deal.

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and ...

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.