Watkins and USC are fresh off a Big Ten Tournament championship loss to the UCLA Bruins. Before losing to the Bruins in the ...

JuJu Watkins and her USC basketball teammates capitalize on a March Madness marketing opportunity in their new Chipotle NIL ...

With the women's NCAA Tournament now underway, which players should you focus on? It starts with Paige Bueckers and JuJu ...

Smith-Schuster is back with Kansas City after helping the Chiefs reach the Super Bowl last season. JuJu has played in multiple Super Bowls in KC.

USC women's basketball is set to kick off what it hopes will be a lengthy NCAA Tournament run on Saturday. However, they will ...

In the 3 women's college basketball games televised on ABC this season, viewership increased 120% year over year.

The Associated Press  Southern California guard JuJu Watkins goes to the basket against Notre Dame forward Liatu King as guard Olivia ...

BOTTOM LINE: No. 4 USC plays UNC Greensboro in the opening round of the NCAA Tournament. The Trojans have gone 18-2 against Big Ten teams, with a 10-1 record in non-conference play. USC is 21-1 in ...

As brackets get filled in by fans and perceived snubs settle in as motivation for teams, the madness is imminent for the ...

The first round of 2025 NCAA Women’s Basketball tournament will get underway on Friday. This year’s tournament is loaded with star power, ands it starts with US ...

March Madness is here and the top seeds of the 2025 Women's NCAA Tournament are coming in with a chip on their shoulders.

Unrivaled ended its debut season on a high note, snagging the league's best 3x3 viewership in Monday's championship game.