Omnicom Group Inc. ("Omnicom") (NYSE: OMC) and The Interpublic Group of Companies, Inc. ("IPG") (NYSE: IPG) today announced ...

Britain's competition regulator said on Wednesday it would not refer the merger between Omnicom and Interpublic to an ...

Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad ...

Tony Harradine, CEO, APAC, Omnicom Media Group, says the agency is looking to onboard a few more FMCG brands in India ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Besides, the agency has reduced the base salaries and other benefits of existing employees by about 10-12 percent ...

Aaru will add to IPG’s Acxiom capabilities in identity resolution and audience management, aiming to predict which audiences are most qualified for acquisition, upselling, cross-selling and win-back, ...

IPG also carried out a headcount reduction in 2024, under which staff numbers fell by 4100 to 53,300 by the end of the year. However, part of the reduction was linked to the sale of agencies such as ...

Moreover, this Agreement requires Omnicom and IPG to cooperate with the Commission in any investigation relating to media-buying services, and I have already noted that investigating and policing ...

Omnicom and IPG had combined revenue of $25.6 billion in 2023, according to the companies. “This strategic acquisition creates significant value for both sets of shareholders by combining world ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

IPG was late to the party in addressing client demands for an integrated creative and media planning offering, likely sacrificing market share to alternatives like Omnicom’s Omni and Publicis ...