For the first time in the history of the Olympic and Paralympic Games, LA28 — the organizing committee for the 2028 Summer Games — is selling temporary naming rights at competition venues. Why it matters: Unlike other host countries,

There's a new source of revenue for organizers of LA's 2028 Summer Games, the sale of naming rights for Olympic venues.

The Los Angeles 2028 Olympic and Paralympic Games will, for the first time in history, allow venue naming rights, the organizing committee announced Thursday, unveiling