Trump's net rating among Gen Z voters has deteriorated sharply, falling from -23 points in May to -41 points last month.

"Rizz," "ick," and "aura" are all slang terms used daily by young people on the internet. Now, they're entering workplace ...

Donald Trump's approval rating among Gen Z voters has dropped sharply, signaling growing frustration with his leadership on ...

According to the study, millennials — those aged between 28 and 44 — were the most likely to booze with 83% admitting to ...

The generation that popularized “cool” sobriety and the “ sober-curious ” movement is now changing habits, according to a study of 26,000 respondents across 15 markets worldwide by drinks data and ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

The newest group of entrants to the workforce arrives with a healthy fear of AI, and some radically different beliefs about ...

Fewer Americans feel a sense of national pride this year, according to a new poll released by the Fourth of July.

Despite daunting market conditions, America’s youngest generation of adults is managing to break into the housing market in ...

Financial stress is driving a "Great Decide" moment across America as people seek professional advice and create emergency ...

Explore the fractured, ironic, and algorithm-driven world of Generations Z and Alpha trends of the first half of 2025 — from ...

This startup is betting with its tech platform, a new generation of workers can fix construction's labor crisis. Is ...