Like a Rock” that fended off decades of challenges from Toyota and Nissan misunderstood their customers’ needs.

Henry Ford revolutionized the auto industry with his moving assembly line and now, a century later, his company promises a second revolution with the Universal EV project announced this week. With a ...

The American automaker announced a $5 billion investment into its EV plants, a new electric vehicle platform and an ...

Ford confirmed that a midsize pickup truck will be the first production model to use its new Universal EV platform, but the ...

A potential “small electric pickup” segment would pair utility with a lower price point and a more attainable total cost of ...

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

A sleek new Universal EV platform promises affordable, efficient electric pickups. Ford’s bet on streamlined manufacturing to ...

Ford has invested around $5 billion in its Louisville Assembly Complex, creating nearly 4,000 jobs, as it prepares for its next generation of electric vehicles. It will begin with Ford’s new midsize ...

This week, the American carmaker announced a new "Universal EV Platform" for future electric cars, spearheaded by a $30,000 ...

Rivian was the first company to start deliveries of an electric pickup, and the R1T was hailed as one of the best you could buy, regardless of the powertrain. However, market conditions and supply ...

Ford's CEO says the auto maker's latest multi-billion dollar investment is moving "completely different than" Henry Ford's ...

In 2025, the U.S. auto industry is experiencing a major shift, fueled by changes in regulations and policy adjustments. The ...