To put it into perspective, PR agency Karla Otto’s Influence of Sports Insights report states that Formula 1 is the ...

Lately, you may have noticed a wave of high-end collaborations hitting the mainstream. There’s Alice + Olivia’s new linkup ...

Tommy Hilfiger has long been associated with F1 and previously held a relationship with Mercedes, which came to an end in 2024. “We are an American team representing one of the most iconic American ...

The Cadillac F1 team has struck a deal with fashion designer brand Tommy Hilfiger for its debut season in 2026. Tommy Hilfiger has joined the American team as its official apparel partner. Cadillac is ...

“Tommy Hilfiger is an American original, and we’re proud to welcome them as our first official partner,’’ said Dan Towriss, CEO of Cadillac Formula 1 Team, in the announcement.

Tommy Hilfiger brings over three decades of experience in the sport, having written the playbook on how fashion shows up on the grid. Cadillac F1 Team, backed by TWG Motorsports and General Motors, ...

- Formula 1's popularity is undeniable, with events like "F1 The Movie" featuring Brad Pitt and Damson Idris amplifying its appeal. Next To Trump, Carney Opens G7 Summit With Warning Brad Pitt ...