Tommy Hilfiger is set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its maiden Formula 1 voyage in 2026.

After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger has confirmed that it will back Cadillac’s Formula 1 effort in 2026 (and beyond) as the ...

The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner ahead of the 2026 season.

The Cadillac Formula 1 (F1) racing team has signed major US fashion brand Tommy Hilfiger as its first official sponsor as it prepares to enter motor racing's iconic Formula 1 next year.

Addressing the partnership with the Cadillac F1 team, Tommy Hilfiger said: "These two iconic American brands come together with a colorful history in visual culture. I love racing's iconic graphics.

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based ...

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“Tommy Hilfiger is an American original, and we’re proud to welcome them as our first official partner,’’ said Dan Towriss, CEO of Cadillac Formula 1 Team, in the announcement.

Tommy Hilfiger brings over three decades of experience in the sport, having written the playbook on how fashion shows up on the grid. Cadillac F1 Team, backed by TWG Motorsports and General Motors, ...

The new Cadillac F1 team has signed its first major sponsor ahead of its 2026 debut, announcing iconic fashion brand Tommy Hilfiger as its official apparel partner. - Australia's #1 motorsport ...