"Just as much as our dollars are votes, the apps and things we use are also little micro-votes," one user said.

For Musk, who has called Bezos’ company “Sue Origin,” this fight is personal and years in the making. In an early Thursday morning post on his platform X, he gleefully accused Bezos of telling others ...

However, founder Jeff Bezos reversed the company's fortunes with help from a surprising source: Costco Wholesale Corp.