Some third-party merchants who previously sold China-made goods during Amazon's premier July shopping event are sitting it out this year.

The planned pullback, which hasn't been previously reported, is a way for sellers to protect profit margins amid the U.S.-China trade war triggered by steep tariffs placed by U.S. President Donald Trump on Chinese goods,

Amazon ‘s Prime Day is losing its luster among a critical group: sellers. Some third-party merchants who previously sold China-made goods during Amazon’s premiere July shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer.

Nations are being forced to choose between siding with China or the U.S. as President Donald Trump’s trade war locks the world’s two largest economies on a collision course.

China on Monday said it was on the right side of history in its gruelling trade war with the United States. Recall that the US President Donald Trump, since returning to the presidency in January, has imposed 10 per cent tariffs on most US trading partners and a separate 145 per cent levy on many products from China.