After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.

TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...

The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing ...

Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...

Brands are both failing to sufficiently represent the disabled community, a group that accounts for 16 million people in the UK, and missing a significant growth opportunity at the same time, ...

Reframing marketing as the customer division will help Gousto grow, says new chief customer officer Murray Lambell.

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to drive sales. Aldi’s Kevin the Carrot tops the ranking for both short and ...

Fast-food chain Wingstop UK has appointed its first-ever chief marketing officer as the business looks to fuel its “next era ...

Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

The beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search ...

As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is ...

In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss building innovation-oriented teams and ...