The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash ...