The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...
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This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...
Picture this: French Ambassador Thierry Mathou, mid-Diwali shopping frenzy, standing at a famous Delhi sweet shop. But instead of fumbling for cash or cards, he whips out his phone and zips through ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Articles written by Natasha Kharadi ...
Articles written by Girish Narayandass ...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...