Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or ...
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and ...
Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Our weekly roundup of the latest appointments and account wins from Not Funny, Brand Concepts Limited, PVR Inox, HT Media ...
This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Articles written by Natasha Kharadi ...
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