Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

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Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...