Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...
Cathay Pacific, a global leader in aviation, recently unveiled an innovative Out-of-Home (OOH) campaign that redefined how ...
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...
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While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...