In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge ...
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Nexus Select Trust REIT launched a 3D cuboid anamorphic screen at Nexus Seawoods, its mall in Navi Mumbai, yesterday. Named ...
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As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...
Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Articles written by Kedarswamy Ravangave ...
The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches ...