In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge ...
Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz ...
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Nexus Select Trust REIT launched a 3D cuboid anamorphic screen at Nexus Seawoods, its mall in Navi Mumbai, yesterday. Named ...
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...
Articles written by Kedarswamy Ravangave ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Cathay Pacific, a global leader in aviation, recently unveiled an innovative Out-of-Home (OOH) campaign that redefined how ...