The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...
As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they ...
This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
Picture this: French Ambassador Thierry Mathou, mid-Diwali shopping frenzy, standing at a famous Delhi sweet shop. But instead of fumbling for cash or cards, he whips out his phone and zips through ...
Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Articles written by Girish Narayandass ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Articles written by Natasha Kharadi ...