In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge ...
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Nexus Select Trust REIT launched a 3D cuboid anamorphic screen at Nexus Seawoods, its mall in Navi Mumbai, yesterday. Named ...
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...
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Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz ...
The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches ...
Articles written by Kedarswamy Ravangave ...
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.
With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...
As the conversation around responsible advertising grows louder, the decision to impose guardrails on social media interactions for younger audiences is sparking debates across industries. While some ...
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue ...