The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...
The move was unveiled just a day after IPG sold its design and technology company, Huge, to AEA Investors.
Blissclub, an Indian activewear brand designed specifically for Indian women to celebrate their movements has launched ...
As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they ...
Articles written by Girish Narayandass ...
This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...
Articles written by Natasha Kharadi ...
According to a study published in The Lancet, over 2.3 million premature deaths occurred in India in 2019 due to pollution. Of these, nearly 1.6 million were attributed to air pollution, while more ...
Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that ...
In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge ...