The merger of these giants fuels hopes for innovation but raises monopolisation fears, leaving smaller agencies questioning ...
Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and ...
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or ...
Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Our weekly roundup of the latest appointments and account wins from Not Funny, Brand Concepts Limited, PVR Inox, HT Media ...
Articles written by Natasha Kharadi ...
According to a study published in The Lancet, over 2.3 million premature deaths occurred in India in 2019 due to pollution. Of these, nearly 1.6 million were attributed to air pollution, while more ...
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...
Blissclub, an Indian activewear brand designed specifically for Indian women to celebrate their movements has launched ...
As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they ...