This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge ...
Nexus Select Trust REIT launched a 3D cuboid anamorphic screen at Nexus Seawoods, its mall in Navi Mumbai, yesterday. Named ...
As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...
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The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches ...
Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that ...
Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz ...
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...