Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and ...
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
Picture this: French Ambassador Thierry Mathou, mid-Diwali shopping frenzy, standing at a famous Delhi sweet shop. But instead of fumbling for cash or cards, he whips out his phone and zips through ...
Articles written by Natasha Kharadi ...
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...
According to a study published in The Lancet, over 2.3 million premature deaths occurred in India in 2019 due to pollution. Of these, nearly 1.6 million were attributed to air pollution, while more ...
Blissclub, an Indian activewear brand designed specifically for Indian women to celebrate their movements has launched ...
As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they ...
The move was unveiled just a day after IPG sold its design and technology company, Huge, to AEA Investors.
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Articles written by Girish Narayandass ...