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This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its ...
Articles written by Shubham Singhal ...
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue ...
Dot Media’s CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.
With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it ...
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...