The Netflix Ad Suite, as the company is calling it, is set to launch April 1, the company’s new Advertising VP Nicolle Pangis disclosed during the Cynopsis and AdExchanger CTV Connect event in New ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian ...

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Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its platform.

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth in Q4 – due in no small part to ...

Privacy lawyers are just trying to protect product and business people from themselves and clear the way for less risky ...