Recognise that social media brand advocacy from your community is invaluable and powerful, says Jeep's Yara Yousef Maroun.

Burson's Raneem Saleeh and Youssef Yammine are named the winners of the PRCA MENA Young Lions PR Competition 2025.

The Instagram Creators Summit will host a group of hand-picked creators who represent a global reach of more than 231 million ...

Silx Managing Director Alex Ionides shares how the CEO and CMO can work in tandem – where marketing isn’t an isolated ...

Becoming Social's Rawan Al Sayed discusses thoughtful creativity — not just trendy visuals — and the future of brand ...

Does social media have the power to change human behaviour? Can it turn campaigns into real, lasting communities? 2025 is the ...

Jaimesha Patel will oversee growth across performance marketing, strategic creativity and digital experience functions.

Publicis Media Middle East and talabat have announced a new strategic partnership aimed at helping brands align media investment more closely with shopper behaviour across the MENA region. The ...

Google MENA's Najeeb Jarrar said, “People can use Veo 2 to explain an idea, tell a story or record a specific scene.” ...

Originals - in collaboration with AKQA and Red Havas - has highlighted neighbourhoods and specific artisans in Dubai, Riyadh and Cairo with its latest The Loomhood Collection.

Campaign Middle East gets the inside scoop on Riyadh Air's sonic identity, revealing key insights and brand positioning.

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.