For many of us, cycling is about escape—the freedom, the zen-like rhythm of pedalling, the quiet focus that cuts through the ...

We are Pon Bike Performance UK, home of Santa Cruz, Cervelo, Juliana, and Reserve, four of the most exciting brands in the ...

Gusto Bikes will launch in the UK this June and is looking to work with new dealers. Established in 2011, the Taiwanese brand ...

Plans for a new Mountain Bike Innovation Centre have been unveiled, including details on the range of facilities the proposed ...

Industry Nine has announced its acquisition of We Are One Composites in a move which comes after years of collaboration. The formal partnership brings together “two small but mighty brands, uniting ...

As the cycling industry continues to evolve at speed, Mavic will be presenting its latest innovations and key products at Eurobike 2025. This season marks a chapter of performance, design, and ...

In June, MMR Bikes will launch in the UK, with the brand eager to work with new dealers. The company is also opening a UK limited company to allow straightforward invoicing and shipments for retailers ...

At the upcoming Eurobike 2025, Panasonic Cycle Technology will present its latest generation of e-bike motors. In Hall 11.0 / D37, or the outdoor area F12 / I30, visitors will be able to explore and ...

Driven by health and environmental concerns, more young adults aged 25-34 are planning to travel by e-bike over cars or public transport, with nearly half (49.34%) saying they’re more likely to buy an ...

Bob Elliot has announced their new, exclusive UK partnership with Crud Products. Launched in 1991, Crud estimates they may have sold “over 2 million CrudCatchers since,” says Peter Tomkins, Managing ...

Yeti has announced the launch of their new MTe, a lightweight electric mountain bike with builds starting at “just over 17kg.” The brand says the MTe “scales out like an enduro race bike and rides ...

This year, the annual Reframing MTB conference moved to Bristol, bringing together industry peers to tackle inclusivity and sustainability. We speak to organiser Dr Fiona Spotswood about the event and ...