At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

The winners were chosen by four juries comprised of leaders from top agencies, brands and production companies. They spent ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

Aldi's social media team knocks it out of the park and Prada bucks category declines—plus, why it was a bad week for Crumbl, Target and McDonald's.

Flau’jae Johnson spoke about her MassMutual partnership and more in a Q&A with Ad Age.

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

OpenAI also teased a forthcoming merchant program that marketers will want to keep an eye on.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.