BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

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Check out this data to understand the current state of AI answer engines and what brands need to know about AEO.

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.

At Cannes Lions, Ad Age and Linqia’s roundtable of marketing leaders discussed the future of creator partnerships—and the inevitability of AI-enabled campaigns.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends ...

As AI advances emotional targeting, brands must invest in cultural intelligence to connect with consumers who shape today’s ...