The marketing industry is entering a new period of uncertainty as brands, media companies and agencies contend with tariffs ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get ...

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Restricting the flight of golf balls, referred to as a “rollback,” has been pushed by rulemaking bodies like the U.S. Golf Association to rein in sluggers whose drives can no longer be contained by ...

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

Are you a print subscriber? Activate your account. Kate Watts is CEO, 50,000feet. on 04.03.2025 ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...