Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company's "Temporary Spokesperson" in a viral ad, Us Weekly ...

Earlier this month, Astronomer entered the cultural zeitgeist when its then-Chief Executive Andy Byron was seen on a video ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Astronomer, Ryan Reynolds & Gwyneth Paltrow step in, divorce rumours, alleged connection of ex-CEO with OnlyFans creator ...

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win Maximum Effort enlists Gwyneth Paltrow to reframe major public relations crisis with humor and star power.

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to " Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. She has ...

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad ...