Athletic Business2h
California High School Signs Seven-Figure, First-of-Its-Kind Multimedia Rights Deal
In what's being considered a first, Playfly has entered into a 10-year, multimillion-dollar deal to obtain the multimedia ...
Mater Dei partners with sports marketing company on 10-year multimedia rights agreement
Mater Dei partners with PlayFly Sports, a marketing company that works with professional teams, colleges such as USC and the ...
High school signs eight-figure deal
The new frontier of sports rights might come at the high school level. In a first-of-its-kind deal, California high school ...
California high school sports powerhouse signs multimillion-dollar media and NIL deal
Welcome to the new world of high school sports. In what the company calls the first-ever deal of its kind, multimedia company ...
Front Office Sports on MSN18h
High School Sports Power Signs Eight-Figure Rights Deal in First
A California high school sports power made history on Wednesday, selling its media rights to a marketing company for millions of dollars. Mater Dei, a Catholic school in Santa Ana, agreed to a ...