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Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.
Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion
The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.
The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal ...
The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get ...
Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero ...
The Ferrero Group plans to acquire WK Kellogg Co., maker of Froot Loops. (Joe Raedle—Getty Images) Ferrero Group is buying WK Kellogg Co. for roughly $3 billion.
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