Ahead of the NCAA Tournament, two Texas Longhorns stars, Aaliyah Moore and Madison Booker, have inked a new NIL deal. The ...

LSU football landed the top ranked transfer portal class and a top 10 high school class. Here's how LSU got the money for it.

Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of ...

Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

Michigan's NFL draft prospects discussed the strides the university took in the NIL space during their careers.

Mid-American Conference commissioner Jon Steinbrecher spoke ahead of Friday's MAC men's basketball tournament semifinal games ...

Diamond Ducks has a goal of funding additional baseball scholarships and create more streams to support funding of NIL for ...

Diego Pavia is now a commodity. Check that -- an empire if you count the fact his lawyer lives in Puerto Rico. "It is an ...

Brian Kelly and the LSU Tigers continue hitting the recruiting trail with force this offseason as the program begins looking ...

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Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...