Bush Hager and Today guest host Erin Andrews gushed about the news during Tuesday’s broadcast. While Bush Hager was thrilled about the news – and to see Swift on her boyfriend Travis Kelce ‘s podcast – she also had some minor complaints about the announcement.

The pop star announced on Tuesday at midnight that her twelfth studio album will be called 'The Life of a Showgirl.'

The announcement of Taylor Swift ’s new album, Life of a Showgirl, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, multiple big brands launched orange-themed promotional campaigns—and they didn’t hold back on the glitter.

Universal Music Group would get a share of revenue from Taylor Swift’s “The Life of a Showgirl” while Spotify could get a boost to its streaming platform.

Taylor Swift announced the release date and cover art for her 12th studio album, The Life of a Showgirl, during a two-hour episode of the New Heights podcast, hosted by her boyfriend, Travis Kelce, and his brother, Jason.

Taylor Swift's new album, The Life of a Showgirl, is coming. Keep up to date with the latest TS12 live updates here.

Taylor Swift's 'The Life of a Showgirl' album arrives Oct. 3. Here's everything we know about the singer's 12th studio release

Explore Taylor Swift's iconic album announcements from her debut album to 'The Life of a Showgirl' and discover her most elaborate reveals yet

HOW SHE DID IT: In the midst of the coronavirus pandemic, Swift got creative. She announced that her eighth album, “Folklore,” would arrive the next day — less than a year after the release of her seventh, “Lover.”

Taylor Swift told the Kelce brothers on the "New Heights" podcast that she'd been saving since she was a teenager to buy her music masters.

The countdown is over — and Swifties around the world are buzzing. At midnight BST on Thursday, 14 August 2025, Taylor Swift will make her hotly anticipated debut on the New Heights podcast, hosted by NFL stars Travis and Jason Kelce.