McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

The beloved chef and restaurateur helped the popular McDonald's meal make a triumphant return by remixing it at a ...

“Consumers responded favorably to the return of the Snack Wrap,” R.J. Hottovy, head of analytical research with Placer.ai, ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...