Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

They'd almost certainly be the most powerful couple on the toy shelves. It all started with a plastic version of LeBron James and somehow ended with Travis Kelce questioning if anyone would actually ...

Turning yourself into a Barbie or action figure with AI has taken over social media – but experts say you should think twice ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

senior vice president of Barbie and global head of dolls at Mattel said.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...