In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Controversial comedian Matt Rife seems like he's trying not to let the E.L.F. campaign backlash get to him with his recent ...

Texas AG Ken Paxton suffers major blow in bid to round up Democrats ...

Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?

E.l.f. Cosmetics heard the backlash surrounding their campaign with Matt Rife and responded. “You know us, we’re always ...