With Halloween right around the corner, it seemed like the perfect opportunity for the company to implement this strategy. Related: Hershey creates first-ever seasonal new candy ahead of Halloween In ...

If you see something magical rising out of the pumpkin patch this year, you’re not imagining it. Reese’s has partnered with ...

Along with limited-edition treats like Dracula-shaped Kit-Kits and Peanuts-inspired Reese's Cups from Hershey's, Mars is ...