There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...