Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based ...

In a bold crossover of Hollywood storytelling and Formula 1 ambition, Keanu Reeves is set to helm a brand-new documentary ...

Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.

Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team’s official apparel partner.. The Hilfiger brand, which is part of PVH Corp ...

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.

The Cadillac Formula 1 team will enter the 2026 World Championship season with Tommy Hilfiger as its official apparel partner and "lifestyle sponsor." ...

Tommy Hilfiger, a lifelong motorsport enthusiast, reveled in the new partnership. Related Stories. Cadillac F1 Lands Multi-year Ferrari Engine Supply; Cadillac F1 Boss Not Committed to American Driver ...

After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger has confirmed that it will back Cadillac’s Formula 1 effort in 2026 (and beyond) as the ...

Lately, you may have noticed a wave of high-end collaborations hitting the mainstream. There’s Alice + Olivia’s new linkup ...

Tommy Hilfiger is set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its maiden Formula 1 voyage in 2026.