Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

The J.D. Power 2025 airline rankings show that JetBlue, Southwest and Delta are among travelers' favorites. But the survey warns of uncertainty ahead.

However, the survey announcement was quick to note that changes in the industry and the downturn in consumer sentiment ... when it comes to customer satisfaction, and Southwest Airline executives ...

However, the survey announcement was quick to note that changes in the industry and the downturn in consumer sentiment ... J.D. Power said customer service is a key differentiator when it comes to ...