It’s the last day to book a flight on Southwest Airlines without being hit with a fee to check bags after the airline ...

Jefferies lifted its rating on Southwest Airlines Co. (NYSE:LUV) to Hold from Underperform after meeting with CEO Bob Jordan ...

Southwest Airlines, once adored for its quirky charm and employee-first culture, is now just another soulless airline.

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

Southwest passengers will notice many changes at their favorite airline, from baggage fees to flight credits to Rapid Rewards ...

In a move set to redefine its legacy of simplicity and customer-friendly policies, Southwest Airlines is launching a sweeping transformation of its fare structure and passenger benefits ...

Delta, American Airlines and Southwest Airlines have all stopped ... reflecting on the airline’s most ambitious transformation in decades. “But it’s been 43 years since we changed.

Southwest Airlines is continuing its dramatic transformation this spring, updating its fare products and announcing new benefits for Rapid Rewards credit card members and A-List and A-List Preferred ...

Southwest Airlines is adding new routes to ... part of a three-year transformation plan called "Southwest. Even Better" to increase profitability and better serve its most loyal customers.

Photo Credit: Southwest Airlines Southwest plans to put its ... are two major pieces of the airline's ongoing commercial transformation, which will end with a business model similar to legacy ...

Southwest Airlines is undergoing significant changes, including product reconfiguration, charging for more checked bags, and adding red-eye flights to boost revenue and schedule competitiveness.

A Southwest Airlines flight was canceled in Florida after the aircraft tried to take off from a taxiway instead of a runway at Orlando International Airport, officials said. The Federal Aviation ...