“It’s undeniable Southwest Airlines is rapidly evolving ... The scale of Southwest’s transformation has been augmented by its speed. The first hint at what was to come came during ...

Southwest Airlines has long held a lot of competitive advantages over other airlines, offering free checked bags for all ...

Southwest Airlines expects to make over $4 billion from the array ... "Southwest is in the middle of the largest ...

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Former United Airlines sales executive Aileen Furlong joined Southwest Airlines in early January as its VP of sales, a ...

but what else is saying this is Southwest Airlines anymore?" Southwest is undergoing a three-year transformation plan called "Southwest. Even Better" to increase profitability and better serve its ...

That’s why, since 2016, they’ve been banned from passengers’ checked luggage on almost every flight in the world. And, it’s why Southwest Airlines took what it said was a “first-in-industry” policy ...

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

“This transformation is going in the wrong ... you’re not going to get Herb Kelleher’s Southwest Airlines,” he said. While each change can, in a vacuum, improve financials, and Southwest ...

Southwest Airlines has built its own cargo facility at Denver International Airport so it can move more cargo for customers ...

Southwest Airlines has introduced a $35 bag checking fees, abandoning its iconic free baggage policy amid activist investor ...