CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

Walmart launched its own Minecraft Java server on March 21 as a way to tie into the excitement for the upcoming movie based on the video game property, according to information shared with Marketing ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.