Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Articles written by Danny Advani ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Another CEO exits. The holding company sends out a reassuring memo. Headlines speak of “transformation.” And somewhere in between, thousands of creatives, strategists, data scientists and client ...

Inside the first global benchmark for AI creativity in advertising As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...

India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company ...