The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media ...

As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they ...

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Blissclub, an Indian activewear brand designed specifically for Indian women to celebrate their movements has launched ...

The move was unveiled just a day after IPG sold its design and technology company, Huge, to AEA Investors.

Picture this: French Ambassador Thierry Mathou, mid-Diwali shopping frenzy, standing at a famous Delhi sweet shop. But instead of fumbling for cash or cards, he whips out his phone and zips through ...

Articles written by Girish Narayandass ...

This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...

Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...

Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...