Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and ...
Our weekly roundup of the latest appointments and account wins from Not Funny, Brand Concepts Limited, PVR Inox, HT Media ...
This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.
This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
South Asia Strategic/Brand Planner of the Year Winner Havas Media India Sanchita Roy India South Asia Young Achiever of the Year Winner Havas Media India Preksha Purushotham Kotian South Asia Young ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Articles written by Natasha Kharadi ...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...