This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its ...
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue ...
Dot Media’s CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse ...
Articles written by Shubham Singhal ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...
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While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...