Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
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Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...
Articles written by Natasha Kharadi ...
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While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.