This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...
Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...
Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...
Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...
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While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...