Scaling casual games today is more challenging than ever. Developers face rising user acquisition (UA) costs, creative fatigue, and difficulties reaching high-quality users across increasingly ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer ...

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1.

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional ...

Angèle is a Senior Product Manager at Cleo, where she blends behavioral science and AI to build financial tools that actually help people. With 6+ years of experience in product roles across fintech ...

App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product ...

For years, mobile marketers and app developers wrestled with a familiar question: Should we build a community? For many, the answer was no. The assumed trade-off between value and effort made it ...

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...