Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

Brands must blend empathy, transparency and emotional value to earn consumer trust.

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Check out this data to understand the current state of AI answer engines and what brands need to know about AEO.

Savage X Fenty CMO Vanessa Wallace talks about her “fun, fast, furious first year” of marketing at the lingerie brand.

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.