The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

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Brands must blend empathy, transparency and emotional value to earn consumer trust.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

Savage X Fenty CMO Vanessa Wallace talks about her “fun, fast, furious first year” of marketing at the lingerie brand.

Check out this data to understand the current state of AI answer engines and what brands need to know about AEO.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.